Virtual Reality: Standing Upright

Virtual reality is a master of a new generation of information technology. It integrates computer technology, sensor technology, display technology, and human-computer interaction. Virtual reality is expected to be the next-generation universal technology platform, expand human perception space, change various product forms, enhance product features, enrich service content, shake up trillions of output value, and become the next flash point for the information technology industry. China's virtual reality market has a vast space, companies follow up quickly, and technological products are highly innovative in R&D. Simultaneously, they participate in international innovation and competitions on the same platform and stand out in the forefront of world development.

Virtual reality is one of the revolutionary new technologies. It is a key area that can drive the leap-forward development of the economy and society, and is the “next outlet” of the information industry and even the economic development.

The new round of science and technology and the industrial revolution with the Internet as the core are poised to take off, and new technologies such as artificial intelligence and virtual reality are changing with each passing day. The combination of virtual economy and real economy will bring revolutionary changes to people’s production methods and lifestyles. Virtual reality is one of the revolutionary new technologies. It is a key area that can drive economic and social development by leaps and bounds, and is the “next market” for the information industry and even economic development.

As a newly emerging strategic industry, the virtual reality industry has been highly valued by the government, and related policy measures and planning programs have been released at a high density. Various government departments have issued a large number of special policies for industrial development to encourage, support, and promote the development of the virtual reality industry. The outline of the 13th Five-Year Plan for National Economic and Social Development, as well as the National Science and Technology Development Plan and the “13th Five-Year Plan” National Informatization Plan have all proposed development tasks related to the virtual reality industry. The National Development and Reform Commission organizes and implements special projects in the “Internet +” field to build innovation capabilities, and incorporates AR/VR technology into special construction content. The Ministry of Industry and Information Technology has guided the establishment of the Virtual Reality Industry Alliance to promote the development and application of the virtual reality industry.

So far, the National Development and Reform Commission, the Central Network Information Office, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce, the Ministry of Finance, and the Ministry of Culture have issued relevant policies to encourage the development of virtual reality. Many local governments have started to plan or build virtual reality industrial bases, including more than a dozen places such as Nanchang, Fuzhou, Gui'an, Qingdao, Chengdu, Zhengzhou, Jiaxing, Wuhan, Ningbo, Chongqing, Changsha, etc. , introduced the local virtual reality industry development policy. Nanchang City issued "Some Policies on Accelerating VR/AR Industry Development", Fuzhou issued "ten measures to promote the accelerated development of VR industry", and Chongqing Municipality issued "Working Opinions on Accelerating the Development of Virtual Reality Industry", which was introduced in Beijing. "Guiding Opinions on Promoting Innovation and Development of Zhongguancun Virtual Reality Industry". Local VR towns, VR industrial bases, and VR incubators have all been built.

China's virtual reality industry has grown rapidly. The industrial chain has many participants and covers a wide range of areas, mainly including hardware, software, content production and distribution, applications and services.

The virtual reality industry market has good prospects. In 2016, China’s overall sales of VR hardware reached 650 million yuan, which was more than three times more than the 150 million yuan in 2015. The average monthly sales of equipment reached 382,000, and the number of brands reached 480. The main products in the market are mobile-end VRs priced from 0 to 200 yuan, and occupy more than 90% of the market share for a long time. It is expected that the scale of China's virtual reality market will exceed RMB 55 billion by 2020.

At present, China's virtual reality industry has grown rapidly. The industrial chain has a large number of participants and covers a wide range of areas, mainly including hardware, software, content production and distribution, applications and services. The number of VR/AR startup companies in each segment has exceeded 1,500. Shanghai, Shenzhen, Hangzhou, and Hangzhou are the main places where startup companies gather. Fuzhou, Nanchang, Chengdu, Wuhan, Xi’an, and Nanjing also have many start-up companies. In the basic components and links, there are key companies such as BOE, Nobel Group, Visionox, etc.; in the display equipment and input / interactive equipment, there are ant science and technology, Liad photoelectric, birdie look, storm mirror, love Key technologies such as Keke Technology, Qixin Yiwei, etc. In the area of ​​software development tools, there are such key enterprises as unlimited time and space, fireworks workshops, etc. In the content manufacturing process, there are key enterprises such as Lanting Digital, Athletics Times, and Paraguay; in terms of applications, Internet giants such as iQiyi, Jingdong, Tencent, Baidu and Alibaba have all deployed virtual reality. Since the mainstream devices in the domestic VR market are still based on mobile VR glasses, the number of domestic VR video content development is much larger than that of VR games. There are about 2,700 videos and 800 games on the domestic VR platform. At the same time, the number of experience rooms under the VR line in China has grown rapidly, with more than 5,000.

Looking into the future, the industry application of virtual reality will start rapidly, the consumer market will explode, the cultural content will prosper, and the technological system and industrial structure will gradually form.

In the manufacturing field, virtual reality technology is becoming an important production tool. Virtual reality technology has entered China's aerospace, aviation, automotive and other high-end manufacturing fields, and has become a new tool for promoting China's manufacturing innovation, transformation and upgrading. The virtual reality simulation system developed by COMAC has been applied to the pre-research assessment and key technology research of new civil aircrafts; the virtual assembly shop built by China Toro Group can perform 360-degree internal panorama roaming to achieve multi-angle monitoring of assembly stations. Accurate tracking of assembly workpieces.

In the field of education, virtual reality technology is innovating the channels and interactions of knowledge acquisition. The application of virtual reality technology in the field of education mainly includes scientific research, virtual learning environment, and human body model simulation. The University of Science and Technology of China developed virtual physics teaching software to overcome the limitations of experimental teaching classrooms and class hours. China Vision Code Digital Technology Co., Ltd. launched the China Visual Code Virtual Simulation Laboratory, which simulates and simulates every aspect of experimental teaching. Resources, sharing teaching facilities, improving students’ learning interest and practical operation skills; the Distance Education Institute of the Central Radio and TV University adopts an Internet-based game graphics engine that integrates the actual functions of the network college into a graphics engine, breaking through most of the current virtual reality The application of technology only stays on the campus for general browsing applications and is used as a basic platform for large-scale applications.

In the medical and health field, virtual reality technology can be used in medical learning training, surgical simulation, mental rehabilitation quality, and psychotherapy. Manheng Digital developed a virtual human body in the biomedical simulation application system to support virtual human anatomy teaching and provide a variety of active learning environment; Zhejiang Drug Addiction Administration established a VR detoxification function room to help evaluate and treat drug addicts' methamphetamine Addiction has completed 1008 valid sample tests and successfully built a thousand-person virtual drug addiction assessment correction database.

In the field of culture and art, virtual reality technology enhances the imagination of literary appreciation and creation. The Palace Museum developed the virtual world of the 3D Forbidden City, virtualized palace buildings, cultural relics and figures with high-resolution, detailed 3D modeling technology, and designed six spectator tours to enable users to experience an immersive experience; Mei Uk 365 is The use of virtual reality technology in home design solutions enables users to truly experience the effects of different programs and renovations before they begin to decorate.

In the entertainment field, virtual reality technology gives the audience an immersive experience without leaving the house. Many sports events, concerts, and entertainment programs began to use virtual reality technology for live broadcast. Digital Kingdom Co., Ltd. cooperates with the Little Whale Broadcasting Platform to broadcast live 2016 Faye Wong concerts, while 88,000 people pay for online viewing. The VR live broadcast became a new live interactive mode, which broke through the limit on the number of on-site seats and was increasingly recognized and accepted by the public.

Looking into the future, the industry application of virtual reality will start rapidly, the consumer market will explode, the cultural content will prosper, and the technological system and industrial structure will gradually form. The advent of the virtual reality era has provided a huge space for the development of the sustained and rapid development of China's information technology industry and the transformation of the old and new economic growth kinetic energy.